CAMPAIGN STRATEGIES

Using the power of your own data, we can help design your campaigns for optimal effectiveness and return on investment. From targeted marketing to transactional data mining, Synergent Marketing Services has the tools and expertise to help your credit union with virtually any marketing communication or campaign. We’ve partnered with credit unions across the country and continue to deliver quantifiable results.

VARIABLE DATA LETTERS

USING THE POWER OF VARIABLE DATA

In order to enhance the member experience, Palisades Credit Union partnered with Synergent to produce letters with unique member data.

PALISADES SUCCESS

By leveraging member data in ways that created a more targeted, personalized experience, Palisades Credit Union was able to reinforce relationships with its members and build more complex, memorable and effective marketing content.

EMAIL CAMPAIGNS

BUILD TRUST, LOYALTY, AND BRAND AWARENESS

Email can have a significant impact on the success of your marketing campaign. Utilizing this channel to reach your members or potential members can be extremely effective. Not only is email one of the most cost-efficient marketing tools, but it is also easy to manage and allows you to establish direct contact with your audience. Email marketing helps build trust, loyalty, and brand awareness, and Synergent is able to track an email campaign’s progress and success in real time.

ANNUAL REPORTS

Katahdin FCU works with Synergent Marketing Services each year on their annual report. This year's theme was growth due to the credit union's increasing membership numbers and their vision for the financial future. This year, they won a CUNA Diamond Award Category's Best for Annual Reports and a Gold MAC Award for Annual Reports $500 Million and Less!

INTERACTIVE DIGITAL PUBLICATIONS

Using innovative digital tools, your credit union can provide a digital and interactive experience to its members, even from a distance. Get their attention by sharing valuable, timely content within modern interactive collateral, like your next newsletter or annual report.

ONBOARDING & REBOARDING CAMPAIGNS

THE VALUE OF ONBOARDING

Onboarding is an effective and systematic way of reaching out to new members. The process occurs within a 3–4 month period after a new member joins a credit union. Using a combination of phone calls, direct mail, and curated web experiences with email, landing pages and social media, points of contact are used to welcome new members as well as inform and educate them on products and services that best meet their needs and lifestyle.

STRATEGIC DATA MINING

Synergent’s data mining experts can target the most appropriate audience for credit union marketing materials. Analyzing data allows members to receive personalized communications from your credit union, highlighting only the products and services of relevance to them.

Adding data mining to any campaign strategy increases relevance of message and significantly increases your return on investment due to targeting the members most likely to adopt the promoted product or service. Additionally, marketing automation provides consistent ROI and results.

TRANSACTIONAL DATA MINING

The benefits of leveraging transactional data to better serve members are clear—the power of data to place the right message, to the right member, at the right time has never been more powerful for response rates, results, and ultimately ROI. Unlocking the member data on your core to help recapture lending and opportunities to connect and resonate with members unlocks powerful, data-driven marketing ROI.

By narrowing the target list in each marketing campaign, you reach the members most likely to be interested and engaged in your promotional activities, effectively saving your credit union time and marketing dollars, and increasing return on marketing investment! Synergent is your single source for data mining, segmenting, distributing campaign materials, and analyzing campaign success.

Let's Work Together!